

Bot Girl attends #MSInspire20 and shares some key takeaways she’s super excited about.
In these times where we’ve seen digital transformation being catalyzed across all businesses due to COVID-19, I’ve been excited to see how one of the technology powerhouses, Microsoft, pivoted their biggest partner event of the year!
A common theme among the sessions offered perspective into partner engagement and what business looks like in our “new normal”. The COVID crisis was top of mind as speakers shared stories of how Microsoft partners and businesses around the world rallied to meet the needs of their employees and customers – going above and beyond in these difficult times. I was inspired by the message of having a strong “purpose” for our businesses and to embrace inclusiveness.
In the welcome message and opening key segments featuring Judson Althoff, Nick Parker, Gavriella Schuster, they spoke of the new world of business we now find ourselves in – or as Nick Parker said, “World of remote everything.”
Next, I want to share key takeaways from some of the sessions I attended.
First was the session, “Always-on, always on target: Why digital marketing has more power to close” with speaker Sarah Muckler-Visser. Sarah shared how behavioral change is driving digital marketing needs and importance. She also said that establishing trust and reliability in an uncertain future is critical in digital marketing. And, for those of us who operate in a digital and remote environment, branding and digital marketing are what create and increase trust.
Here are a few insights:
Next, was the session, “Seizing the untapped potential of thought leadership” with speakers Joe Kingsbury from Edelman and Tusar Barik from LinkedIn. This is another topic I’m passionate about, so I loved learning about the Edelman Thought Leadership Flywheel which is essentially their formula for winning big in thought leadership. It consists of these elements: Capitalize on White Space, Be Relevant, Set a Vision, Earn Trust, Be Concise, and Measure Progress.
Here are a few insights:
Props to Microsoft for executing a fully digital Inspire for the first time ever and keeping it impactful as always. I had a great week and learned so much about partner engagement and doing business in a “remote everything” world. Now, I’m even more inspired to help more people get their #ProblemSolvedwithsignNow!