How to become a Salesforce administrator: Top 5 Salesforce admin certifications from the airSlate Academy

How to become a Salesforce administrator: Top 5 Salesforce admin certifications from the airSlate Academy

As the number of businesses adopting Salesforce is rapidly increasing, the role of a Salesforce administrator has never been so critical. Salesforce admins work with leadership teams and stakeholders to identify business needs and customize the platform accordingly – they enable users to get the most out of their CRM system.

Despite its variety of capabilities, Salesforce’s toolset is quite limited when it comes to workflow automation. That’s exactly where airSlate steps in with its airSlate for Salesforce integration. The good news is that Salesforce administrators can level up their workflow automation skills by enrolling in the Salesforce Admin Certification at the airSlate Academy. 

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This blog will focus on everything you need to know about the role of a Salesforce admin. You’ll also learn how airSlate for Salesforce can enhance workflow automation for your organization.

Let’s get started!  

What is a Salesforce administrator?

A Salesforce admin is essentially a Salesforce user with system administration privileges. They are responsible for setting up the CRM system for their organization and making sure it meets the needs of the organization and its users.

One of the most popular questions asked in regards to the role is “Do Salesforce admins need to code?” The short answer is no. Salesforce’s App Builder allows admins to create custom experiences with its drag and drop interface, meaning an individual with solid no-code skills can be an effective Salesforce admin. However, a basic knowledge of Apex and Visualforce will be an asset.

What does a Salesforce admin do?

The scope of a Salesforce admin’s responsibilities can comprise, but are not limited to, the following:

  • assessing business processes and requirements
  • identifying the necessary improvements 
  • building functionality based on business requirements 
  • fixing issues 
  • training Salesforce users on how to use it
  • staying up-to-date on the platform’s new capabilities and updates, etc.

The position of a Salesforce administrator can come with a variety of titles such as: 

– Business Analyst
– CRM Systems Analyst
– Business Systems Analyst
– Systems Administrator
– Salesforce Guru
– Salesforce CRM Analyst, etc.

Typically, a Salesforce admin within a company is not a separate role. They are likely to be someone who wears several hats.

How much does a Salesforce admin make?

On the topic of Salesforce admin salary, the numbers may vary. According to Indeed, the average base salary of a Salesforce administrator in the US is $79,918. For specialists with three to five years of experience, it’s $97,294. Glassdoor suggests $97,413 as an average base salary for a Salesforce admin. Payscale puts a Salesforce specialist’s salary range between $58,000 and $97,000 a year. Overall, the salary range may fluctuate depending on the level of work experience, as shown on the chart below:

Source: Payscale
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Top 3 Salesforce admin skills

If you’re determined to pursue a career as a Salesforce admin, it’s worth understanding the essential skills required by the role. The list of top Salesforce skills includes and is not limited to the following: 

  • The ability to analyze data, build reports, dashboards, and workflow rules. A Salesforce CRM analyst must understand the premises of workflow automation, data analytics, and management to streamline and accelerate team processes using Salesforce with their work.  
  • Good communication skills to enable work across the company and help user adoption. Not only does the Salesforce admin need to be able to solve problems on their own but they must also communicate effectively with their team. Communication skills allow for a better understanding of an organization’s structure, how teams work, and which teams should have limited access to certain information.
  • Love for innovation and open-mindedness. There will always be tools that can help increase the ROI of Salesforce and decrease the biggest Salesforce challenges. Using Salesforce integrations with third-party apps – for instance, airSlate for Salesforce – can broaden the scope of tasks a Salesforce guru can solve.

Salesforce admin tasks: The general rundown

On a daily basis, Salesforce administrators can perform a range of tasks – from helping users develop reports and reset passwords to maintaining data quality, adding fields, and running backups in a Salesforce CRM. According to CIO, a Salesforce admin spends at least two hours per week completing the following activities for every 100 users in a company:

  • Unlocking user accounts or resetting passwords due to user forgetfulness
  • Resolving issues with SSO, two-factor authentication, and certificates
  • Adding new white-listed IP addresses
  • Helping users create or fine-tune reports so they yield meaningful metrics
  • Troubleshooting email campaigns, workflows, approval cycles, or auto-responders that generate excessive bounced emails
  • Expanding or refining sharing rules and access privileges so records can be properly viewed and manipulated (while keeping the “special records” locked or hidden altogether).
  • Fixing data records that have somehow been set with record types or ownerships that make them inaccessible to users.

The CIO article also lists monthly, quarterly, and annual Salesforce admin tasks as well as best practices which we won’t be dwelling on in this blog.

How can Salesforce admins get the most out of a CRM using airSlate? 

The automation capabilities offered by Salesforce Workflows can help streamline a number of tasks that would otherwise require an organization’s time, talent, and resources. These tasks include:

  • Sending email alerts
  • Updating a record’s field(s)
  • Triggering a new workflow
  • Sending outbound messages
  • Assigning a task to a team member

However, when it comes to document workflow automation, Salesforce’s capabilities are limited. Salesforce admins often get involved in document workflow automation for which they may need to expand their standard Salesforce toolset. 

airSlate for Salesforce offers an end-to-end workflow solution that allows for creating custom workflows featuring document generation, web forms and surveys, eSignature, contract negotiation, and more. Let’s take a closer look at how Salesforce admins can use airSlate to their benefit.

airSlate accomplishes all of the above and much more using the following integration components:

Integration Bots enable users to collect data from external systems and communicate updates.

Integration apps connect an external system workspace to an airSlate workspace. This provides access to airSlate Flows via shortcuts available to users and allows users of external systems to track the progress of their Slates (a collection of documents) in airSlate.

Integrated automation provides native capabilities for external systems to create Slates in airSlate.

The airSlate for Salesforce integration - Dashboard
airSlate for Salesforce

airSlate’s Salesforce Integration Bots can be launched from a Salesforce account to provide sales teams with an easy and seamless single point of control. You can learn how to install, set up, and use airSlate’s Salesforce Integration Bots by enrolling in free courses at the airSlate Academy:

Use airSlate to eliminate the manual routines associated with working in Salesforce and automate your document workflows from end to end:

For more videos like this, please visit airSlate’s YouTube channel

8 things Salesforce admins can do when automating document workflows using airSlate for Salesforce

  1. Generate actionable documents pre-filled with Salesforce data.
  2. Configure conditional document routing between Salesforce contacts and internal and external recipients.
  3. Create new Salesforce records based on data entered into a document’s fillable fields.
  4. Update existing Salesforce records based on data entered into a document’s fillable fields.
  5. Save documents to Salesforce attachments or external storage services.
  6. Change the status of Salesforce records and trigger actions in Salesforce based on the actionable data in documents.
  7. Send batches of documents with the single click of a button.
  8. Automate data collection and reporting with scheduled workflows.
airSlate for Salesforce integration -- Action settings
airSlate for Salesforce integration — Action settings

Learn how sales teams use airSlate and Salesforce process automation in our recent blog. 

How to become a Salesforce administrator?

Discover the top 5 courses for would-be Salesforce admins with the airSlate Academy

It costs $200 to take the Salesforce Certified Administrator exam and up to $4500 to prepare for it #airSlate #Salesforce #airSlateAcademy Click To Tweet

The airSlate Academy offers you completely FREE Salesforce admin certifications and courses to advance your career:

1. airSlate CRM Essentials Certification

This certification program is aimed at Salesforce Admins looking for ways to optimize their document workflows and automate routine tasks.

2. Document Workflow Automation for Salesforce

Get familiar with the principles of document workflow automation for Salesforce. Find new ways to streamline routine processes and tasks — all with one solution.

3. Business Process Automation with airSlate

Get key insights into business process automation, its benefits, and how to eliminate routine tasks that slow down business performance. 

4. Pre-fill from Salesforce Record

Find out how to automatically populate documents with data taken from Salesforce records to prevent errors and save time for more valuable tasks.

5. Workflow Analytics with airSlate

Learn how to perform data analysis and use performance analytics using airSlate functionality. 


1. Does a Salesforce admin require coding?

No. For most Salesforce admin roles, coding or programming skills are not required. The Salesforce platform allows for creating custom experiences using the drag and drop interface of the App Builder. However, if you want to advance in your career as a Salesforce developer, knowledge of Apex and Visualforce will be helpful.

2. Can I get a Salesforce admin job without a certification?

Yes. High demand for administrators forces companies to hire candidates without a certification, but usually with the condition that they’ll get one within the next few months. Candidates that already have a certification are much more valuable to an organization as they’ve proven their deeper knowledge of the Salesforce platform.

3. Salesforce Admin vs. Developer – which role should I choose?

Depends on your skill set, career plan, and goals. A Salesforce admin is a great role to start working with the Salesforce platform. Some of the best developers and architects started out as admins. A Salesforce developer builds new functionality within Salesforce before passing it over to the admin to deploy across the platform. The role of a Salesforce developer is a more complicated one as it requires knowledge of Apex/Visualforce. 

4. Should I take a paid training course to prepare for the Salesforce Admin exam?

Depends on your budget. There’s a variety of Salesforce courses ranging in both content quality and price. Some of them cost as little as $30 while others cost as much as $4500. The best strategy would be to enroll in a free Salesforce admin certification or course to assess the essential skills you need to master. The next step would be to enroll in a paid course with an instructor who can give direct feedback on your work. The costs may be prohibitive but your progress will be faster.

5. How much time does it take to prepare for the Salesforce Admin exam?

This will depend on your role, level of experience, and knowledge. If you’re new to the role and/or starting from scratch, you will need to spend at least 10 hours a week, for 6 weeks, to prepare. If you have more experience with the platform, you may be able to get ready in 2-3 weeks.

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