If you’re an association or chamber of commerce, you probably understand how important it is to provide a pleasant member experience. Members are the lifeblood of your business, and their satisfaction with the services you offer will determine how long they stay with your organization.
But how do you know if your customers are happy? And what can you do to make sure they continue to be satisfied?
Associations and chambers can improve member experiences and retention rates with an all-in-one management tool. By automating certain aspects of your marketing strategy, you can focus on what matters most: growing your membership base and keeping existing members happy!
This article will look at five automated marketing strategies that can help you drive more business and engage your audience in new ways.
1. Set realistic automation targets
Setting your automation target is crucial when creating a solid marketing strategy. If you don’t have a clear idea of what you want to achieve, it’s impossible to succeed.
However, setting your targets too high can be just as detrimental as setting them too low. So how do you get it right? The first thing is figuring out where you are now. Then, you can set some realistic goals that are achievable with the resources you have at hand.
Moreover, you can use helpful tools to track your current performance and identify areas for improvement. Once you know what needs to improve and to what extent, you can start setting your goals.
2. Divide your email audience
Segmentation is a powerful tool that can help you get the most out of your marketing efforts. Segmenting means identifying different groups of members and targeting them with the right message at the right time. When you segment your audience, the results can be powerful.
Here’s a brief insight into segmenting your email audience:
- Segment New Members: Send welcome emails that introduce your team and services. In addition, keep your tone warm and inviting so your members feel welcomed.
- Long-time or Life-time Members: Segment long-time members by sending informative emails that give them an insider’s look at what’s happening behind the scenes.
- Target Market Leaders: Segment members on committees or in leadership positions. These emails should include special offers, event updates, and other exclusive content that helps them feel valued as leaders.
By dividing your audience into smaller groups based on their interests, you can more effectively reach people who are most likely to buy from you and convert.
A Real-Life Example
It’s almost like a scenario where you have an online store selling pet supplies. You could create separate lists for dog owners and cat owners so that each group receives relevant content from your company.
One way to do this is by asking subscribers what types of pets they own when they sign up for your newsletter or email subscription form. You can then use those answers to build separate lists based on the type of pet owned by each subscriber.
You can use google sheets, mail merge features in Microsoft office, and associations management software to divide and track your audience.
Since it’s about managing all your premium members in one place, you need an all-inclusive membership management database so you can send personalized messages and tailor specific marketing campaigns in minutes.
3. Go for admin automation
Admin automation is a great way to help your business association save time and money while improving productivity. Automating repetitive tasks allows you to focus on more critical issues.
On the grass-roots level, many companies have invested in admin automation tools to streamline their workflows. These tools help them become more efficient, seamless, and profitable.
The benefits of admin automation include:
- Faster processing of information and data
- Increased efficiency in workflows
- Improved organizational compliance
Getting members on board is a major challenge that requires time and energy. Instead of following them, you can use automated membership software to make this process fast and stress-free.
From automating your membership signup processes to sending timely reminders, an automated online membership software will get your organization going in no time.
You can even allow members to set up automatic payments from their credit cards!
4. Manage events smartly
Networking events help you connect with your members, build a community, and grow your organization. However, they can also be a major headache for organizations with a high volume of business.
If you’re an association or chamber leader who wants to focus on building relationships with members and increasing revenue, you might be thinking about automating your event management process. What does that mean?
Automated event management systems make it possible to execute events without manually managing every detail from start to finish.
Instead of spending hours trying to coordinate everything from program planning to venue selection, you can use software to take care of all those tasks. In fact, most automated member management software will even handle registration, ticketing, and payment processing.
5. Build a goal-oriented online community
Creating an online community for your members will facilitate one-on-one connections and lucrative networking opportunities for your members. As a result, you will achieve higher engagement, which translates into greater long-term profits for your organization!
A membership management automation software should have a community board that allows members to share calendars, polls, surveys, and documents in multiple formats. Its interface should be mobile-friendly and responsive, making it easier for chamber members to interact with each other.
This type of membership management platform must provide self-sustaining solutions that empower individuals to run their organizations. This way, they feel ownership over their community and are more likely to contribute content and organize events.
While the world is going mobile, sensitive organizations such as the Chamber of commerce and other business associations are looking for ways to bring in more business into the country, state, and their local town. In this context, a marketing strategy backed by automation can help:
- Develop synchronization among members
- Improve communication between top management and their subordinate bodies
- Discuss problems and present solutions more efficiently
- Create realistic goals and track progress using a single platform
Automation is the future of business. Thus, it’s no longer a question of whether or not you should automate your workflows and processes. Instead, it’s a question of how much time you’ll save.
In short, automation can help you improve your customer service, increase employee productivity and engagement, and make your company more efficient overall.